With Creative Dock, we have worked with Mutumut from the very beginning and helped build an online service for arranging life insurance. After some time, Mutumutu was taken under its wing by KB Pojišťovna and it was time to revise the process of negotiating, introducing products, filling out the health questionnaire and paying insurance premiums. The result is a successful redesign and an increase in visits and appointments.
Average number of pages per visit
increase conversion rate
increase in orders
The challenge was to clearly display and present all the products on the menu, which in themselves are not easy. Clearly explain everything without users getting lost in it.
The goal was to create a simple, smooth and clear path that explains, does not frighten and still beckons to negotiate a financial product. No unnecessary extra steps, or in illogical order.
To provide not only a good service, but to instill in it credibility with the design itself. Design an understandable web presentation that clearly states what Mutumutu is, what its benefits are, how it works and who is behind the service.
Thus, we were given a clear assignment: we knew how the product should work and what it should bring to users, and most importantly, what need it should address.
It was necessary to fine-tune the funnel of interested parties when onboarding. People who invest in insurance or banking products in general are more cautious than, for example, with much more common purchases in e-shops. They need to trust the product you present to them to the maximum.
For the longest time, we have been debugging onboarding, trying different concepts and iterations.Although now Mutumutu users fill out a very simple web questionnaire, its final form is only a several-thousandth version of the original design. In various variants, we worked with how to find out all the necessary information from the future client of the Mutumutu service, but at the same time did not want unnecessary extra data from him, in illogical order or unnecessary steps. We've minimized distracting elements and click-through options away.
So you have created a notional onboarding guide that offers a clear message on what to do throughout the life insurance negotiation. We tuned dozens of variables and, over the course of the design, we simultaneously designed and addressed functionalities and different approaches that were tested, changed and matured in the process.
In design, we had to combine credibility and clarity with the “cheerful and cool” brand that Mutumutu is. And at the same time move the visual, customize and elaborate it in UI, illustrations or icons. To achieve a certain attractiveness, and memorability, we choose non-traditional colors and elements. Thus, we are moving away from the trend of boring bank designs, which do not guarantee credibility anyway.
We followed the defined brand colors, purple and green combined with gray shades are significant for Mutumutu. In creating illustrations that intertwine throughout the site, we started from the character of the Mutumutu logo, which is made up of an irregular, as if drawn in hand line. The latter ultimately determines the appearance and character of other elements.
In addition to the desktop and mobile UI and mobile application, we also applied the new visual style to other materials. From presentations, email templates, contract and document design, to banner campaigns. Of course, there is also a crafted styleguide, with defined colors, typography and components in all states.
Purple
#5A008C
It's green
#32D29B
It's white
#FFFFFF
Dark
#2D322D
One of the main goals of fintech services is to provide each user with all the information necessary for an “investment” decision. Thanks to the redesign, we, together with the client, managed to better introduce Mutumutu services, simplify the process of counting and arranging insurance. This has been positively reflected in the increase in visits and the number of appointments.
Average number of pages per visit
increase conversion rate
increase in orders
We have worked with the Švejda-Goldmann studio at Mutumut from the very beginning. They are digital artists who create super online customer journeys. Thanks to them, we even won the Webtop100 for Design of the Year 2021!
Henry Lenz
Co-Founder Mutumutu
Our team has had dozens of collaborations with small and large companies — from startups to corporations. We don't do things remotely from the table. We work with you.
Jakub Goldmann
